Fellert

Trends come and go, skirt-lengths go up and down, tie knots grows and shrinks. It is the same way with companies’ sudden environmental wake-up. Market adjustment, unkindly expressed populism, is more frequently the purpose than genuine environment reflections. People tend to care for the environment for now being, however, what happens in the long run when the next issue becomes of greater importance?

fashion

Population growth, recession and so forth takes over people’s awareness. We can take care of the environment when we can afford to do so. That vision does not sound so utopian, does it? Of course there are some exceptions; however, they are still too few. We have not done so much ourselves for the environment. We keep doing what we always have done. We have a natural product, based on cotton which is biodegradable. It has always been that. Hence, no adjustments here. If you have watched the video on our front-page in which I, myself, eats a sandwich with a slice of our acoustic plaster on it, you would understand. If it was delicious? No, not so much, but it was eatable. Look up into the ceiling and think for a moment, would you like to eat your absorption boards?
Let’s move on to logistics. Having transportations moving across the entire world is not part of our business concept. A rather fundamental attitude, moreover, we make profits on doing that and you will get a lower price.
Our approach is that taking care of the environment should not be an obstacle. That you should not have to make businesslike head over heals turns to manage this. It is not until companies realize that the thing with long-lasting environment and economy are in not opposition to each other that we could start looking to the future. What companies do you believe are still here in thirty years’ time?

trappa

Enough of this. We are indeed a company and we do sell something. You can read about acoustic values and areas of use and other related things on our webpage. However, in order to understand everything properly, I recommend you to take a look at our page showing some of our cases, choose a building nearby so that you could go and see it for yourself; it is much simpler that way. I try to look at ourselves as trouble-shooters. The more complicated building the more fun it will be. A vaulted church ceiling? Check! Work out the acoustics in an office and retain the ceiling height? Been there! The Opera in Sydney? Done that! (Oops, I lied there, but it would be a fun project.) )

I would also like to take the opportunity to invite you in for a sandwich!

Best regards, Michael Rosenberg